I love executing User Experience practices in my design which is user centered and conforming to the user's needs. This is an example of my process.
Establish some context. Research the business and its competitors.
Review all my research to better comprehend the users/business. Find common trends
Wireframe product and test interactions
Test the high fidelity wireframes on users
Identify the users/business's problem. Conduct user interviews, contextual inquires and surveys to compile understandable artifacts and deliverables.
Create mood boards, identify the brand keywords, create a style guide
High fidelity wirframes